This full day workshop is designed to provide participants with an introduction to market research. Combining presentation with small-group discussion of research issues facing some of the participants and a social enterprise case study exercise related to market research planning, it covers the following areas:
· What is market research and why do we do it?
· Different approaches and tools
· Tips and techniques
· Working with external researchers
Who should Attend? The course is aimed at individuals in social enterprises who are non-research practitioners but who may need to undertake basic market research within their role. This could be in relation to business planning and management, funding applications or assessing the demand for new products and services
Learning Outcomes Delegates will gain an improved knowledge and understanding of the research process that they can use in their workplace to plan and deliver their own research project or help them manage the work of external researchers
When & Where Tuesday 12th May 2015 – 9.30am to 4.00pm – Room 6, The Spectrum Centre, 1 Margaret Street, Inverness, IV1 1LS
Cost Free of charge for members/staff of third sector organisations
How to Book Click here to complete the on-line registration form. Places are limited and are offered on a first come, first served basis so please book early to guarantee your place.
Just Enterprise is a Scottish Government funded programme specifically designed to assist the growth of Scotland’s third sector. Visit www.justenterprise.org or telephone 0141 425 2939 for details of the full range of support available.